DArchitects, a boutique Australian architecture firm, needed a digital portfolio to highlight their innovative residential and commercial projects and streamline client inquiries. The primary goals were:

1. Showcase completed and ongoing architectural projects with high‑resolution imagery and project details.
2. Communicate the firm’s design philosophy, services (concept design, master planning, interior architecture), and collaborative process.
3. Drive qualified consultation requests via clear contact pathways.
4. Ensure a performance‑optimized, SEO‑friendly foundation to attract clients seeking architectural expertise in Australia.

Approach & Technology
Built on WordPress with a clean, minimal theme and Elementor Pro for modular, gallery‑focused layouts. Key implementations included:

• Project Portfolio CPT: Custom post type for projects with taxonomies for Project Type (Residential, Commercial, Interior) and Location—displayed via filterable Masonry/Carousel layouts.
• High‑Impact Galleries: Optimized lightbox galleries and fullscreen sliders to showcase design imagery without compromising load speeds.
• Lead Capture & Consultation Forms: Embedded multi‑step “Enquire About Your Project” form using Elementor Forms, capturing project scope and contact details.
• Performance & SEO Tuning: WP Rocket caching, critical CSS extraction, WebP image conversion, and lazy loading of large visuals—achieving sub‑2 s load times for image‑rich pages.
• SEO Foundations: Yoast SEO for metadata, Project schema (where applicable), semantic headings, and clean URL slugs (e.g., /projects/modern-residence-sydney).

Standout Functionality & UX Highlights

• Filterable Portfolio Grid: Visitors can sort projects by type and location for targeted browsing.
• Detailed Project Pages: Each project page features scope overview, design challenges, solutions, and outcome metrics (e.g., sustainability outcomes, client satisfaction quotes).
• Process Timeline: Visual “Concept → Design Development → Construction Documentation → Completion” roadmap presenting the firm’s workflow.
• Testimonial Carousel: Client feedback and press mentions reinforce credibility and design excellence.
• Mobile‑First Design: Responsive gallery layouts and sticky inquiry CTA ensure seamless exploration on all devices.

Results & Impact

• Enhanced Engagement: Fast load times and intuitive galleries encouraged deeper session durations and higher portfolio page views.
• Increased Inquiries: Streamlined enquiry form and persistent CTAs led to an estimated 30% boost in project consultation requests.
• SEO Readiness: Structured project taxonomy and optimized visuals positioned the firm for long‑tail searches like “modern residential architects Sydney” and “commercial architecture Melbourne.”