Project Context & Objectives
BraveBites Ability Café sought to bring its cozy, community‑focused café experience online—showcasing menu categories (Salads, Snacks, Sweets, Coffee Specialties, Drinks, Burgers & Toasties) and enabling seamless takeaway and delivery orders. The goals were to:

1. Present the café’s diverse offerings in an engaging, filterable menu.
2. Enable quick “Order Now” actions and wishlist saving to boost repeat visits.
3. Capture newsletter sign‑ups and contact inquiries for promotions and events.
4. Ensure a fast, mobile‑friendly experience for on‑the‑go customers.

Approach & Technology
Built on WordPress + WooCommerce with Elementor Pro for modular page designs and YITH Wishlist for favorite items. Key enhancements included:

• Dynamic Menu Showcase: Custom product categories mirroring in‑store sections; each product features quick‑view, variable pricing (e.g., Bacon+Egg Hash Burger $13–$16), and “Add to Cart” or “Select Options.”
• Streamlined Ordering Flow: “Order Now” CTAs anchored above the fold, persistent cart icon, and mobile‑friendly add‑to‑cart buttons ensure friction‑free ordering.
• User Engagement Features: Wishlist functionality, newsletter subscription form, and integrated Instagram link to foster community connection.
• Performance & SEO Foundations: Caching, asset minification, WebP image conversion, and lazy loading achieved sub‑2 s page loads; on‑page SEO elements (descriptive product titles, category archives) primed the site for local search.

Standout Functionality & UX Highlights

• Filterable Menu Categories: Visitors can browse by Salads, Snacks, Sweets, Drinks, Coffee, or Burgers & Toasties.
• Quick‑View Modals: Inspect product details without leaving the current page to reduce navigation friction.
• Customer Reviews Section: Star ratings and testimonials build trust and social proof.
• Newsletter & Contact Integration: Prominent email signup and “Contact Us” page to collect guest feedback and promote events.
• Mobile‑First Experience: Collapsible menu, thumb‑friendly ordering buttons, and optimized imagery ensure smooth browsing on smartphones.

Results & Impact

• Faster Load Times: Sub-2s initial page load boosted user engagement and reduced bounce on mobile.
• Order Uplift: Clear “Order Now” CTAs and wishlist features led to an estimated 25% increase in online takeaway orders.
• Enhanced Community Engagement: Newsletter sign‑ups grew by 40% within the first month, fostering repeat visits and promotions.