Project Context & Objectives
MS.Cattea Bar is a boutique tea lounge in Melbourne offering specialty teas, light bites, and a cozy atmosphere. The client’s goals were to:

1. Showcase the menu visually (teas, snacks, seasonal specials) in an easy‑to‑browse format.
2. Enable online table reservations and contactless inquiries.
3. Convey the brand’s warm, artisanal vibe through site design and imagery.
4. Lay the groundwork for local SEO to drive foot traffic and online orders.

Approach & Technology
Built on WordPress with a lightweight, hospitality‑friendly theme and Elementor Pro for flexible section layouts (menu grids, gallery carousels, testimonial sliders). Key integrations included:

• Dynamic Menu Showcase: Custom post types for menu items, organized by category (Teas, Pastries, Savory Bites), displayed via Elementor’s dynamic listings with filtering by type or dietary tags.
• Reservation & Inquiry Forms: Embedded OpenTable widget (or integrated a booking plugin) plus a custom “Contact & Private Events” form using Elementor Forms with conditional fields.
• Image Gallery & Ambiance Sections: High‑resolution gallery carousel and full‑width header video/mp4 background to convey the bar’s atmosphere.
• Performance & SEO Fundamentals: Caching (WP Rocket), critical CSS extraction, WebP image conversion, and lazy loading to ensure sub‑2 s page loads; plus optimized meta titles/descriptions focused on “Melbourne tea bar,” “specialty tea lounge,” and “tea tasting events.”
• Brand Alignment: Color palette and typography matched the client’s artisanal branding, with custom iconography for tea categories.

Standout Functionality & UX Highlights

• Filterable Menu Grid: Users can sort by tea type (green, black, herbal) or dietary preferences (vegan, gluten‑free) for quick selection.
• Event & Tasting Booking: A dedicated section for private tastings and events with date/time picker and guest count fields to streamline reservations.
• Testimonials Slider: Rotating customer reviews highlighting ambience, tea quality, and service—building social proof.
• Mobile‑First Sticky CTA: “Book a Table” and “Order Online” buttons persist as users scroll, reducing friction on small screens.
• Local SEO Enhancements: Structured address & opening hours markup, Google Maps embed, and NAP consistency in footer to boost local search visibility.

Results & Impact (representative—replace with actual metrics when available)

• Achieved initial load times under 2 seconds, improving mobile engagement during peak browsing hours.
• Increased online reservation submissions by an estimated 30% after launching the streamlined booking flow.
• Positioned the site to rank for local “Melbourne tea bar” and “tea tasting” queries, supporting higher footfall and event bookings.