Project Context & Objectives
EZ Weed Online operates in a regulated market, offering a range of cannabis flower, edibles, and accessories for legal delivery. The client’s objectives were to:

1. Ensure Compliance & Safety: Integrate an age‑verification check and clear product disclaimers.
2. Simplify Ordering: Streamline the browse → selection → checkout process to minimize friction.
3. Highlight Product Variety: Present strains, dosage options, and accessory bundles in an engaging, filterable catalog.
4. Optimize Performance & SEO: Maintain sub‑2 s load times and on‑page SEO readiness for both informational and transactional queries.

Approach & Technology
Built on WordPress + WooCommerce with Elementor Pro for flexible page layouts and custom product templates. Key technical & strategic elements included:

• Age‑Verification Gate: A mandatory popup requiring DOB input before site access—ensuring legal compliance.
• Custom Product Attributes & Filters: Taxonomies for strain type (Indica, Sativa, Hybrid), THC/CBD levels, and product form (flower, edible, concentrate) displayed via an off‑canvas filter panel.
• Streamlined Checkout Flow: Guest checkout enabled, clear shipping cut‑off times, delivery area validation, and automated order confirmations.
• Performance Optimization: WP Rocket caching, CSS/JS minification, WebP image conversion, and lazy loading—achieving fast Core Web Vitals.
• SEO & Schema: Product schema (price, availability), optimized meta titles/descriptions (e.g., “Buy Indica Strains Online”), and content blocks for responsible‑use guidance to support both SEO and compliance.

Standout Functionality & UX Highlights

• Featured Strain Spotlight: Homepage carousel with top‑selling or newly released strains linking directly to product pages.
• Product Bundles & Upsells: “Build Your Pack” bundle creator and related‑products recommendations to increase average order value.
• Customer Reviews & Ratings: Integrated reviews to foster trust and guide purchase decisions.
• Mobile‑First “Quick Order” Bar: Sticky product search and cart summary ensure seamless ordering for on‑the‑go customers.
• Compliance & Education Section: FAQ and resource area outlining legal guidelines, dosage tips, and safe‑use information.

Results & Impact

• Improved Speed & Engagement: Sub‑2 s page loads and intuitive filters reduced bounce and increased time on site.
• Higher Conversion Rate: Streamlined checkout and clear compliance gating lifted completed orders by an estimated 30%.
• SEO Readiness: Structured data and content optimization positioned EZ Weed Online to capture both transactional (“buy cannabis online”) and informational (“cannabis dosage guide”) search intent.