Project Context & Objectives
Kelsowell, led by certified WildFit coach Vassie Kelso, offers a science‑backed “FULL ENERGY 90” wellness program designed to help clients transform habits, balance weight, and boost energy without traditional dieting or excessive exercise The primary objectives were:

1. Showcase Coaching Programs (e.g., FULL ENERGY 90) with clear benefit statements and structured timelines.
2. Streamline Client Intake via robust booking and inquiry forms for one‑on‑one mentoring sessions.
3. Build Authority & Trust through testimonials, coach credentials, and a resources blog.
4. Optimize for Performance & SEO to attract health‑focused search traffic and convert site visitors into coaching clients.

Approach & Technology

• WordPress & Elementor Pro: Implemented a lightweight, responsive theme and built custom templates for Program Overviews, Coach Bio, Blog, and Contact sections—each designed for clarity and conversion.
• Dynamic Program Pages: Used custom post types to manage coaching packages (e.g., 6‑, 8‑, and 12‑week plans), featuring program outlines, timelines, and “Enroll Now” CTAs.
• Lead‑Capture & Booking Integration: Embedded a multi‑step Elementor Forms workflow with conditional logic to qualify prospects (program interest, current habits) and scheduled discovery calls via Calendly integration.
• Resource Hub & Blog: Styled blog archive and single‑post pages to share nutrition tips, success stories, and habit‑change guides—supporting thought leadership and SEO.
• Performance & SEO Tuning: Applied WP Rocket caching, CSS/JS minification, WebP image conversion, and lazy loading to achieve sub‑2 s load times; configured Yoast SEO with optimized meta titles/descriptions and schema for “HealthCoach” and “FAQ.”

Standout Functionality & UX Highlights

• Program Comparison Table: Interactive grid allowing visitors to compare features across different coaching durations.
• Testimonials Slider: Rotating client success stories with before/after photos to build social proof and credibility.
• Sticky “Book Your Discovery Call” CTA: Persistent button on scroll ensures easy access to the intake form on all pages.
• Mobile‑First Design: Thumb‑friendly navigation, collapsible FAQ accordions, and optimized imagery for seamless smartphone experiences.

Results & Impact

• Improved Engagement: Faster load times and clear program navigation increased average session duration by over 30%.
• Higher Lead Conversion: Streamlined booking workflow and standout CTAs lifted discovery‑call requests by an estimated 35%.
• SEO Growth: Program and blog content architecture positioned Kelsowell to rank for key terms like “WildFit coach,” “nutrition mentor,” and “habits coaching 90 days,” driving qualified organic traffic.