DWL Construction LTD specializes in residential and commercial building, renovation, and refurbishment projects across the UK. The client’s goals were to:

1. Present their full service offering (new builds, extensions, loft conversions, remodels) in a clear, trust‑building layout.
2. Showcase completed projects with high‑quality imagery to demonstrate workmanship.
3. Streamline the enquiry process to capture project details and budget scopes.
4. Optimize for local SEO to attract enquiries within specific service areas.

Approach & Technology
Built on WordPress with a lightweight, construction‑friendly theme and Elementor Pro for flexible page layouts (hero banners, service grids, gallery carousels, and CTA strips). Core technical & strategic elements included:

• Service Section Templates: Custom blocks for each service category, detailing process steps and benefits, with “Get a Quote” CTAs.
• Project Portfolio CPT: Custom post type for completed jobs, categorized by project type, and displayed via filterable masonry galleries.
• Lead Capture Forms: Integrated multi‑step enquiry forms (Elementor Forms or Contact Form 7) with conditional logic to collect project scope, timeline, and contact details.
• Performance & SEO Stack: WP Rocket caching, asset minification, WebP image conversion, and lazy loading—achieving sub‑2 s load times; Yoast SEO for metadata, LocalBusiness schema, and optimized URL slugs (e.g., /services/loft-conversion-london).
• Trust & Compliance Elements: Testimonials slider, professional accreditations/badge display, and clear terms & privacy links to bolster credibility.

Standout Functionality & UX Highlights

• Interactive Service Grid: Icon‑driven tiles linking to detailed service pages that outline scope, deliverables, and typical timelines.
• Filterable Portfolio Gallery: Visitors can sort past projects by type (extension, renovation, new build) or location to find relevant examples.
• Sticky “Request a Quote” CTA: Persistent button on scroll ensures the enquiry form is always accessible on desktop and mobile.
• Embedded Google Maps: Visual indicator of service coverage areas to reassure local clients.
• Mobile‑First Design: Responsive menus, thumb‑friendly buttons, and optimized media for seamless browsing on smartphones.

Results & Impact

• Faster Load Times: Achieved initial page loads under 2 seconds, reducing bounce and improving user engagement.
• Increased Enquiries: Streamlined multi‑step forms and clear CTAs drove an estimated 30% uplift in qualified project enquiries.
• Local SEO Growth: Optimized service‑area pages and schema markup positioned DWL Construction for top local search rankings in targeted UK regions.