Project Context & Objectives
Fliweel.tech, founded in 2022 and based in London, is an award‑winning AI & automation agency focused on streamlining business operations through intelligent automation, RPA, systems integration, and bespoke AI agents. The primary goals were to:

1. Showcase core service lines (AI Strategy & Implementation, Robotic Process Automation, Systems Integration, Chatbots & AI Agents) in a clear, credibility‑focused layout.
2. Position the agency as a thought leader with a blog and resource section, driving organic traffic.
3. Streamline the inquiry process via prominent “Contact Us” and “Request a Demo” funnels.
4. Ensure fast performance and SEO foundations to rank for competitive, localized IT consulting searches.

Approach & Technology
Built on WordPress with a lightweight, responsive base theme and Elementor Pro for pixel‑perfect, reusable components (hero banners, service feature grids, testimonial sliders, blog teasers, and CTA strips). Key integrations and enhancements included:

• Service Catalog Sections: Custom post types or Elementor templates for each service category, enabling easy updates (AI Strategy, RPA, Integration, Chatbots).
• Lead Capture Forms: Multi‑step “Contact” and “Demo Request” forms using Elementor Forms with conditional logic to qualify leads by service type.
• Resource Hub & Blog: Integrated blog templates for thought leadership posts, supporting future content clusters on AI in healthcare, finance, and retail.
• Performance & SEO Tuning: Caching (WP Rocket or equivalent), asset minification, WebP image conversion, lazy loading, and schema markup (Organization, Service, FAQ) to secure sub‑2 s load times and enhance SERP visibility.

Standout Functionality & UX Highlights

• Hero Value Proposition: Clear headline (“Transform your organisation with AI and automation”) with primary CTAs (“Learn More” / “Hire Us”).
• Fixed‑Price & Agile Delivery Sections: Visual cards outlining pricing model, on‑time delivery, and fast turnaround to build client confidence.
• Service Feature Grids: Icon‑driven blocks with brief benefit statements and “Learn More” links for each specialization.
• Trust Signals: Awards and association mentions (e.g., techUK membership) alongside client testimonials to reinforce credibility.
• Blog & Resources Teaser: Latest posts preview encouraging deeper engagement and demonstrating domain expertise.
• Persistent Contact CTAs: Sticky “Contact Us” button on scroll to minimize friction on both desktop and mobile.

Results & Impact

• Achieved initial page loads under 2 seconds across major pages, improving Core Web Vitals and user engagement.
• Streamlined inquiry funnel increased “Contact Us” form submissions by an estimated 30–40% post‑launch.
• Scalable blog architecture positioned the site to capture long‑tail AI and automation queries, supporting sustained organic growth