iMagdy
As lead WordPress developer & technical SEO strategist at Upcoming Brand, I launched iMagdy—transforming its default WordPress placeholder into a polished consulting site with custom service pages, blog integration, a streamlined contact form, and performance and SEO optimizations.
Project Context & Objectives
The initial iMagdy installation displayed only generic sample pages and no real content. The client, offering digital transformation and marketing consultancy, needed a professional site to:
- Clearly present service offerings (digital strategy, process optimization, sustainable solutions).
- Establish thought leadership via a resources blog and case studies.
- Simplify lead capture with a concise “Get in Touch” form.
- Ensure fast performance and foundational SEO to compete in the Austrian consulting market.
Approach & Technology
Starting from a stock WordPress theme, I used Elementor Pro to replace default pages with:
- Custom Service Pages: Dynamic templates outlining each consultancy pillar—process efficiency, digital tools, sustainability—complete with iconography and benefit highlights.
- Blog & Resource Hub: Integrated a blog CPT for publishing insights, set up category and tag taxonomies, and styled archive and single‑post templates for readability and engagement.
- Contact & Newsletter Forms: Multi‑step “Get in Touch” form using Elementor Forms with conditional fields; Mailchimp integration for newsletter sign‑ups.
- Performance & SEO Tuning: Applied WP Rocket caching, CSS/JS minification, WebP image conversion, and lazy loading to achieve sub‑2 s loads; configured Yoast SEO with optimized meta titles/descriptions, XML sitemap, and schema markup (Organization, Article).
Standout Functionality & UX Highlights
- Hero Service Callouts: Above‑the‑fold service brief with primary CTA, driving immediate engagement.
- Resource Teasers: Dynamic blocks showcasing latest blog posts to signal activity and expertise.
- Sticky Contact CTA: Persistent “Contact Us” button following scroll to reduce friction on desktops and mobiles.
- Mobile‑First Design: Responsive layouts, thumb‑friendly menus, and optimized images ensure smooth experience on all devices.
Results & Impact
- Launch‑Ready Professional Presence: Replaced placeholder content with a fully branded, informative site in under two weeks.
- Performance Gains: Achieved first‑contentful‑paint under 1.5 s and a sub‑2 s fully loaded time—boosting visitor retention.
- SEO Foundations: Site now primed to rank for “digital strategy consulting Vienna” and related queries, with blog architecture ready for rapid content growth.
