Project Context & Objectives
KHM Events specializes in end‑to‑end event planning across corporate, social, and cultural sectors in Pakistan. Key objectives were to:

1. Present Service Offerings (weddings, corporate conferences, social gatherings) with clear benefit‑driven sections.
2. Showcase Past Events through an engaging portfolio gallery to build credibility and inspire prospects.
3. Streamline Booking Inquiries via prominent enquiry forms and contact CTAs.
4. Optimize for Performance & SEO to rank for local event planning keywords and ensure a smooth user experience.

Approach & Technology

• WordPress + Elementor Pro: Implemented a lightweight, professional theme and built custom templates for Services, Portfolio, About, and Contact pages—each designed to highlight visual storytelling and drive conversions.
• Event Portfolio Gallery: Used Elementor’s dynamic gallery widgets to display past event images with lightbox expansion and category filters (e.g., weddings, corporate, celebrations).
• Enquiry & Quote Forms: Embedded multi‑step Elementor Forms with conditional logic to capture event type, date, and budget, routing submissions directly to the KHM Events team.
• Performance Optimization: Applied WP Rocket caching, CSS/JS minification, WebP image conversion, and lazy loading to achieve sub‑2 s page loads—essential for media‑rich portfolio pages.
• SEO Foundations: Configured Yoast SEO for metadata, LocalBusiness schema, semantic headings, and optimized URL structures (e.g., /services/wedding-planning-karachi).

Standout Functionality & UX Highlights

• Service Showcase Sections: Icon‑driven blocks summarizing each event type with “Learn More” links to detailed service pages.
• Filterable Event Gallery: Visitors can filter past events by category and view high‑resolution photos in a lightbox slider.
• Sticky “Get a Quote” CTA: Persistent button on scroll ensures the enquiry form is always accessible on desktop and mobile.
• Mobile‑First Design: Responsive menus, thumb‑friendly buttons, and optimized media deliver a seamless experience on smartphones.

Results & Impact

• Enhanced Engagement: Fast load times and interactive gallery features led to longer session durations and lower bounce rates.
• Increased Inquiries: Streamlined enquiry forms and clear CTAs resulted in a 30% uplift in quote requests.
• Local SEO Growth: Content and schema optimizations positioned KHM Events to rank for “event planner Karachi,” “corporate event management Pakistan,” and related local searches.