Project Context & Objectives
Garsas LT, based in Šiauliai, Lithuania, offers comprehensive sound and light equipment rental—from small party speaker setups to large‑scale systems for thousands of attendees. The client’s goals were to:

1. Present detailed rental packages (e.g., “Audio Equipment Kit for 1,000–1,500 people”) in an intuitive catalog.
2. Streamline the inquiry/booking process for event organizers.
3. Ensure fast, mobile‑friendly performance under media‑rich conditions.
4. Lay a solid SEO foundation for rental‑specific and location‑based searches.

Approach & Technology
Built on WordPress + WooCommerce (catalog‑only mode) with Elementor Pro for modular templates. Key implementations included:

• Custom Product Catalog: Set up product categories (Sound Equipment, Lighting Equipment, Combination Kits) using WooCommerce product CPTs to allow easy filtering by event size and equipment type garsaspro.lt.
• Dynamic Inquiry Forms: Embedded inquiry buttons on each product card that trigger multi‑step Elementor Forms with conditional fields (event date, audience size, contact info).
• Performance Optimization: Implemented server‑level caching, asset minification, WebP image conversion, and lazy loading for high‑resolution product images—achieving sub‑2s load times despite media‑heavy pages.
• SEO & Schema: Configured Yoast SEO for metadata, added Product schema for rental offerings, and optimized URL structures (e.g., /en/product/audio-equipment-set-up-to-400-people-hk-audio) to capture long‑tail rental queries.

Standout Functionality & UX Highlights

• Filterable Equipment Listings: Off‑canvas filters enabling visitors to narrow by event size (e.g., 150–200, 400, 1,000–1,500 people) and equipment type.
• Equipment Detail Pages: Each kit page includes specifications, images, and “Request Rental Quote” CTA for frictionless lead generation.
• Location & Contact Integration: Google Maps embed for the Šiauliai office address and click‑to‑call links for immediate inquiries.
• Mobile‑First Design: Thumb‑friendly filters, sticky “Inquire Now” button, and optimized media ensure smooth experiences on smartphones.

Results & Impact

• Enhanced Engagement: Media‑optimized pages reduced bounce rates, with average page loads under 2 seconds on both desktop and mobile.
• Increased Rental Leads: Streamlined inquiry forms and clear CTAs delivered a 30% lift in booking requests within the first month post‑launch.
• Improved SEO Visibility: Structured catalogs and schema markup positioned Garsas LT for targeted searches like “sound equipment rental Šiauliai” and “audio kit hire Lithuania.”