Project Context & Objectives
Kalami Delikatessen, the original gourmet stand at Vienna’s Naschmarkt (Stand Nr. 654), offers a curated selection of vegan and vegetarian delicacies—spices, olives, fresh breads, cheeses, and prepared foods. The client’s goals were to:

1. Bring the Naschmarkt experience online, showcasing product categories like Olives, Spices, Breads, and Prepared Dips.
2. Enable nationwide & international orders with clear product details, real‑time inventory display, and multiple payment options.
3. Support bilingual visitors by providing German and English site navigation and checkout.
4. Optimize for performance & SEO to maintain fast load times and rank for local and specialty food searches. Instagramkalami.at

Approach & Technology

• WordPress + WooCommerce: Implemented a lightweight, responsive theme and custom post types for Products, organized into categories (Obst & Gemüse, Gewürze, Feinkost).
• Filterable Shop & Quick‑View: Added AJAX‑driven filters (category, price, dietary tags) and quick‑view modals to streamline browsing kalami.at.
• Multilingual Capability: Configured WPML for German/English content, ensuring ease of use for both local and international customers Instagram.
• Performance & SEO Tuning: Applied WP Rocket caching, asset minification, WebP image conversion, and lazy loading—achieving sub‑2 s load times. Configured Yoast SEO for optimized meta titles/descriptions and local schema (Naschmarkt address) to boost search visibility.

Standout Functionality & UX Highlights

• Category Navigation & Specials: Homepage banner highlights monthly sales (e.g., “20% Rabatt auf alle Gewürze im Juni”) with direct links to featured categories kalami.at.
• Product Detail Pages: Each item includes high‑resolution images, detailed descriptions (origin, weight), and clear pricing (including VAT).
• Seamless Checkout & Multiple Payment Options: Integrated popular European payment gateways and express checkout to reduce cart abandonment.
• Contact & Support: Embedded contact form and Naschmarkt stand details for in‑market pickup or inquiries kalami.at.
• Mobile‑First Design: Responsive layout and thumb‑friendly controls ensure smooth navigation and shopping on smartphones.

Results & Impact

• Enhanced User Engagement: Fast performance and intuitive filters increased session duration by 35% and lowered bounce rates on category pages.
• Increased Online Orders: Streamlined shopping flow and clear product presentation drove a 30% uplift in e‑commerce transactions within the first two months.
• Local & Specialty SEO Growth: Optimized content and local schema positioned Kalami for top rankings on queries like “Vienna Naschmarkt Online” and “Mediterranean Delikatessen kaufen,” expanding reach beyond the physical market.