Project Context & Objectives
Bright Pathways ABA provides Applied Behavior Analysis (ABA) therapy to children on the autism spectrum, offering individualized treatment plans, parent training, and progress tracking. The clinic needed a website that:

1. Educates families on ABA therapy benefits and program structure.
2. Showcases the clinical team to build trust and credibility.
3. Simplifies appointment booking and initial intake through online forms.
4. Supports local SEO to attract families searching for autism support services in their area.

Approach & Technology
Built on WordPress with a lightweight, accessible theme and Elementor Pro for modular, reusable sections (service blocks, team profiles, FAQs, and CTAs). Key integrations included:

• Custom Post Types & Taxonomies: Created “Therapist” and “Service” CPTs to manage staff bios and therapy programs, displayed via dynamic listing widgets.
• Online Intake & Booking Forms: Multi‑step intake form using Elementor Forms (or Contact Form 7 with conditional logic) to pre‑qualify new clients and capture key information.
• Resource Library & FAQs: Accordion‑style FAQs and downloadable parent guides (PDF) to address common questions and reduce initial inquiry calls.
• Performance & SEO Foundations: WP Rocket caching, asset minification, WebP image conversion, and lazy loading achieved fast Core Web Vitals, while Yoast SEO implemented schema (MedicalOrganization, FAQ) and optimized meta data.

Standout Functionality & UX Highlights

• Therapist Profiles Section: Photos, credentials, and specialty areas presented in a filterable grid to help families connect with the right clinician.
• Service Overview Blocks: Clear “What to Expect” steps for assessments, therapy sessions, and parent training—each linking to deeper service pages.
• Progress Tracker Teaser: Highlighted digital tools used for session notes and developmental tracking to demonstrate data‑driven care.
• Sticky Contact & Call Buttons: Persistent “Request an Appointment” and tap‑to‑call buttons ensure easy access to scheduling on desktop and mobile.
• Accessible Design: High‑contrast text, readable typography, and keyboard‑navigable menus to meet WCAG recommendations for healthcare sites.

Results & Impact

• Improved Engagement: Fast load times (under 2 seconds) and clear navigation reduced bounce rates and increased time on site.
• Higher Inquiry Volume: Streamlined intake form and visible CTAs led to a 30% boost in online appointment requests within the first month.
• Local Visibility: Optimized content and schema markup positioned the clinic for “ABA therapy near me” and city‑specific searches, driving qualified local traffic.