Speed Greens
As lead WordPress & WooCommerce developer at Upcoming Brand, I built Speed Greens into a sleek, conversion‑focused hydroponics store—designing a clean product catalog, integrated subscription options, and performance optimizations to drive sales and repeat orders of indoor gardening systems.
Project Context & Objectives
Speed Greens specializes in indoor hydroponic systems, grow lights, and nutrient solutions for home gardeners and small‑scale growers. Their goals were to:
- Showcase product ranges (complete hydroponic kits, LED grow lights, nutrient packs) with clear visuals and specifications.
- Enable subscription ordering for consumables (nutrients, pH kits) to foster repeat business.
- Streamline the purchase journey with intuitive filters, quick‑view modals, and a streamlined checkout.
- Optimize for performance & SEO to ensure fast load times and strong visibility for vertical farming and home gardening queries.
Approach & Technology
- WordPress + WooCommerce: Implemented a lightweight, responsive theme and leveraged Elementor Pro for modular page templates (home, shop, product, blog).
- Subscription Integration: Configured WooCommerce Subscriptions to allow customers to subscribe to nutrient refills and pH test kits on weekly or monthly schedules.
- Filterable Shop & Quick‑View: Added AJAX‑driven filters (by kit size, light wattage, price) and quick‑view pop‑ups for rapid product browsing without page reloads.
- Performance Optimization: Applied server‑level caching, asset minification, WebP image conversion, and lazy loading—achieving sub‑2 s load times on desktop and mobile.
- SEO & Schema: Set up Yoast SEO for optimized meta titles/descriptions, Product schema with price and availability, and clean URL structures (e.g.,
/product/complete-5-pot-eco-system).
Standout Functionality & UX Highlights
- Subscription Upsell Prompts: On product pages, “Subscribe & Save” options are highlighted next to “Add to Cart” to encourage recurring orders.
- Dynamic Bundle Creator: Allows customers to build custom kits by selecting components (pump, tubing, grow tray) and seeing real‑time price updates.
- Customer Reviews & Tutorials: Integrated review sections and video tutorials demonstrating kit setup to build confidence and reduce support queries.
- Sticky Cart & Checkout CTA: Persistent cart summary and “Proceed to Checkout” button improve conversion on lengthy product lists.
- Mobile‑First Design: Responsive filters, thumb‑friendly controls, and optimized imagery ensure seamless browsing on smartphones.
Results & Impact
- Enhanced Performance: Sub‑2 s page loads reduced bounce rates and improved user engagement across product and tutorial pages.
- Subscription Growth: Streamlined subscription options led to an estimated 25% of customers opting for recurring orders, boosting lifetime value.
- Improved SEO Visibility: Optimized product pages and blog content (e.g., “how to start hydroponics at home”) positioned Speed Greens for top rankings in competitive home‑garden search terms.
