Project Context & Objectives
WRL Solutions offers custom software development, IT consulting, and digital transformation services to clients across finance, healthcare, and logistics sectors. Core objectives were to:

1. Clearly articulate service offerings (custom apps, systems integration, cloud migration) with benefit‑driven copy.
2. Showcase expertise via case studies, technology stacks, and client testimonials.
3. Streamline lead capture through multi‑step inquiry forms and downloadable white papers.
4. Optimize for performance & SEO to rank for competitive IT service keywords and ensure a fast, responsive experience.

Approach & Technology

• WordPress + Elementor Pro: Selected a clean, corporate theme and developed custom templates for Services, Case Studies, Blog, and Contact pages—each designed to highlight technical depth and drive conversions.
• Case Study CPT & Resource Hub: Created a “Case Study” custom post type for project highlights, and integrated a blog for thought‑leadership articles on software best practices and emerging tech trends.
• Lead Capture & Gated Downloads: Embedded multi‑step Elementor Forms with conditional logic to qualify leads by project scope, and gated white‑paper downloads in exchange for email capture.
• Performance & SEO Tuning: Applied WP Rocket caching, asset minification, WebP image conversion, and lazy loading to achieve sub‑2 s load times; configured Yoast SEO for optimized meta titles/descriptions, Organization and SoftwareApplication schema, and an XML sitemap.

Standout Functionality & UX Highlights

• Service Overview Grid: Icon + text cards summarizing each service pillar (Development, Integration, Cloud, Support) with “Learn More” links.
• Case Study Showcase: Filterable gallery of project snapshots with key outcomes (e.g., “20% process efficiency gain”) and deep‑dive links.
• Sticky “Request a Consultation” CTA: Persistent button on scroll ensures easy access to the inquiry form.
• Mobile‑First Design: Responsive layouts, thumb‑friendly navigation, and optimized assets deliver a seamless experience on smartphones.

Results & Impact

• Improved Engagement: Fast load times and structured content led to longer session durations and lower bounce on both service and case study pages.
• Increased Inquiries: Streamlined forms and gated resources drove a 30% uplift in qualified consultation requests.
• SEO Growth: Structured schema and ongoing blog content positioned WRL Solutions for top rankings in competitive IT service searches like “custom software development” and “cloud migration services.”