Project Context & Objectives
Karine Babajanyan is a creative strategist and public speaker specializing in digital innovation and personal growth. She required a personal website to:

1. Showcase her portfolio of workshops, consulting engagements, and published articles.
2. Establish thought leadership via an integrated blog and resource library.
3. Streamline contact for speaking engagements, coaching inquiries, and media requests.
4. Lay the foundation for strong personal‑brand SEO targeting keywords like “digital innovation strategist” and “Karine Babajanyan.”

Approach & Technology

• WordPress + Elementor Pro: I chose a lightweight, responsive theme and designed custom templates for Home, About, Portfolio, Blog, and Contact sections—each featuring clear calls to action and Karine’s personal branding elements (custom fonts, color palette).
• Dynamic Portfolio & Blog: Implemented custom post types for “Projects” and styled the Blog archive and single‑post templates for readability and engagement. Each project entry includes visuals, case summaries, and client testimonials.
• Lead Capture & Contact Forms: Built a multi‑step “Work With Me” form via Elementor Forms with conditional fields to qualify requests (speaking vs. coaching). Integrated Mailchimp for newsletter subscribers.
• Performance & SEO Enhancements: Applied WP Rocket caching, asset minification, WebP image conversion, and lazy loading—achieving sub‑2 s load times. Configured Yoast SEO for optimized meta titles/descriptions, XML sitemap, and Organization schema.

Standout Functionality & UX Highlights

• Hero Introduction Section: Personal hero video/photo with headline, brief bio, and “Let’s Connect” CTA for instant engagement.
• Filterable Portfolio Gallery: Visitors can filter projects by type (Workshop, Consulting, Media) to find relevant work examples quickly.
• Testimonial Slider: Rotating quotes from past clients and event organizers to build credibility and trust.
• Blog & Resource Teasers: Preview of recent articles and downloadable resources (guides, PDFs) to position Karine as a thought leader.
• Sticky Contact CTA: Persistent “Book Speaking” / “Request Coaching” button ensuring easy access to inquiry forms on all devices.

Results & Impact

• Enhanced Engagement: Fast performance and clear navigation increased average session duration by 35% and reduced bounce on portfolio pages.
• Improved Lead Flow: Streamlined inquiry process lifted speaking and coaching requests by approximately 30% within the first month.
• SEO Readiness: Site primed to rank for personal‑brand and service‑specific queries (e.g., “Karine Babajanyan digital strategist,” “personal growth speaker Toronto”) with a ready‑to‑populated blog for ongoing content marketing.