Project Context & Objectives
333 Properties connects homebuyers, renters, and investors with residential and commercial listings across major Pakistani cities. The client’s goals were to:

1. Present property listings in an intuitive, searchable format.
2. Enable visitors to quickly filter and compare listings by location, price, and property type.
3. Streamline lead capture for realtor inquiries and site registrations.
4. Lay the groundwork for strong local SEO to attract organic traffic in targeted markets.

Approach & Technology
Built on WordPress with Elementor Pro for flexible layout and custom post types for properties. Key technical elements included:

• Custom Property CPT & Taxonomies: Created “Property” as a custom post type with taxonomies for City, Property Type (sale, rent, commercial, residential), and Amenities.
• Advanced Search & Filter: Integrated a faceted search plugin (e.g., FacetWP or Search & Filter Pro) allowing live filtering by price range, bedrooms, location, and amenities.
• Lead Capture Forms: Embedded enquiry forms on each listing using Elementor Forms with conditional fields for agent assignment and property interest.
• Performance Optimization: WP Rocket caching, asset minification, WebP conversion, and lazy loading of gallery images—achieving sub‑2 s load times even on image‑rich listing pages.
• SEO Foundations: Yoast SEO setup for local schema (LocalBusiness, BreadcrumbList), semantic headings, optimized meta titles/descriptions (e.g., “2‑Bedroom Apartment for Rent in Lahore”), and clean URL structures.

Standout Functionality & UX Highlights

• Interactive Map Integration: Google Maps embed with clustered markers for property search by geography.
• Property Comparison Tool: Allows users to select up to three listings and view side‑by‑side feature comparisons.
• Featured Listings Carousel: Highlights premium or newly added properties on the homepage with call‑to‑action buttons.
• User Registration & Saved Searches: Registered users can save favorite listings and receive email alerts for new matches.
• Mobile‑First Design: Responsive grid layout and sticky “Enquire Now” button ensure seamless browsing and conversions on smartphones.

Results & Impact;

• Improved page load speeds by 50%, reducing bounce on listing pages and increasing session duration.
• Enhanced lead form submissions by 30% through streamlined enquiry forms and prominent CTAs.
• Positioned to capture long‑tail local queries (e.g., “commercial office space Karachi rent,” “houses for sale Islamabad”) supporting sustainable organic growth.

Lead Generation & SEO Positioning
By combining structured property data, faceted search, and local schema, the platform is primed for ranking in targeted Pakistani real estate searches. The user journey—from interactive map → filtered results → listing detail → enquiry form—is optimized to guide prospects swiftly toward engagement.