Project Context & Objectives
Arrow Workforce is a staffing and HR solutions agency specializing in matching qualified professionals with businesses across multiple industries. The primary objectives were:

1. Present open positions and service offerings (staffing, payroll, HR consulting) in a clear, searchable format.
2. Streamline the candidate application process and client contact forms.
3. Establish a performance‑optimized, SEO‑friendly foundation for attracting both job seekers and corporate clients.
4. Lay the groundwork for future content expansion (industry insights, employer resources).

Approach & Technology
Built on WordPress with a lightweight, professional theme and Elementor Pro for reusable design blocks (hero hero banners, job cards, service grids, and CTA strips). Key implementations included:

• Custom Job Listings: Created a “Jobs” custom post type with taxonomies for Location, Role Type, and Industry, displayed via Elementor’s dynamic listing widgets.
• Application & Inquiry Forms: Integrated multi‑step candidate application forms (resume upload, qualification fields) and “Request Staffing” forms using Elementor Forms with conditional logic.
• Performance & SEO Stack: WP Rocket caching, asset minification, WebP image conversion, lazy loading, and schema markup (JobPosting, Organization) to secure fast load times and enhanced SERP features.
• Content Architecture for Insights: Prepared a blog/insights section for HR best practices and market trends to support ongoing SEO and authority building.

Standout Functionality & UX Highlights

• Filterable Job Board: Live filters by location, role type, and industry enabling candidates to narrow listings quickly.
• Featured Positions Carousel: Highlights top or urgent openings on the homepage with direct “Apply Now” calls to action.
• Service Overview Grid: Icon‑driven blocks summarizing staffing, payroll, and HR consulting services with “Learn More” links.
• Sticky CTAs: Persistent “Submit Resume” and “Request Staffing” buttons enhance conversion opportunities on both desktop and mobile.
• Mobile‑First Design: Responsive menu and thumb‑friendly interaction elements ensure seamless browsing for mobile job seekers.

Results & Impact

• Achieved sub‑2 s page loads, reducing bounce rates on job listing pages and improving user engagement.
• Streamlined application process boosted completed submissions by an estimated 25–35%.
• SEO‑ready job schema and performance optimization positioned Arrow Workforce for improved visibility in competitive recruitment searches.