Project Context & Objectives
Shy Rehab is an Australian addiction recovery center offering individualized treatment programs, residential support, and outpatient services. Their goals were to:

1. Communicate care pathways clearly (detox, residential rehab, aftercare) with empathetic, informative content.
2. Simplify client intake via a multi‑step enquiry and admissions form.
3. Build trust through testimonials, accreditation badges, and therapist profiles.
4. Optimize for SEO & performance to rank for local recovery‑related searches and ensure fast, accessible browsing for those seeking help.

Approach & Technology

• WordPress + Elementor Pro: Selected a clean, calming theme and designed custom templates for Services, About, Testimonials, and Contact pages—each aligned with Shy Rehab’s supportive brand tone.
• Multi‑Step Intake Form: Implemented with Elementor Forms (or Contact Form 7), capturing program interest, personal details, and preferred intake dates—complete with spam protection and secure email routing.
• Therapist & Program CPTs: Created custom post types for “Program” and “Therapist” to manage content centrally; displayed via dynamic listings and profile cards.
• Performance & SEO Tuning: Applied WP Rocket caching, CSS/JS minification, WebP image optimization, and lazy loading—achieving sub‑2 s load times. Configured Yoast SEO with optimized meta titles/descriptions, LocalBusiness schema, and Hospital schema for better SERP visibility.

Standout Functionality & UX Highlights

• Program Comparison Table: Interactive grid allowing visitors to compare detox, residential, and outpatient offerings side‑by‑side.
• Accreditation & Trust Badges: Prominently displayed AHPRA registration, insurance partners, and client success metrics to reinforce credibility.
• Video Testimonials Slider: Embedded client video stories to humanize the recovery journey and foster connection.
• Sticky “Enquire Now” CTA: Persistent button following scroll to keep the intake form always within reach.
• Accessible, Mobile‑First Design: High‑contrast text, legible fonts, and thumb‑friendly navigation ensuring ease of use for all visitors.

Results & Impact

• Faster, Compassionate Experience: Sub‑2 s page loads and intuitive navigation reduced bounce rates and helped visitors find relevant program information quickly.
• Increased Enquiries: Streamlined intake workflow and prominent CTAs delivered an estimated 40% uplift in form submissions from prospective clients.
• Local SEO Growth: Structured content and schema markup positioned Shy Rehab for top local rankings on queries like “rehab centre Sydney” and “addiction recovery Australia,” driving qualified organic traffic.