Topline Roofing Pro is a residential and commercial roofing contractor aiming to convert more website visitors into leads by clearly presenting their services (installation, repair, maintenance) and making it effortless for homeowners to request free estimates. The goal was to craft a professional, trust‑building online presence that reflects their expertise and local service areas.

I selected a lightweight, responsive WordPress theme and leveraged Elementor Pro for pixel‑perfect page designs. Key plugins included Contact Form 7 for the “Get a Free Quote” form, WP Rocket for caching and performance, and Yoast SEO to optimize metadata and schema. I also created custom post types for services and showcased them with Elementor’s dynamic listings.

Standout Functionality & UX Highlights

• Interactive Quote Form: A multi‑step form captures project details and auto‑emails both the client and sales team.
• Service Area Map: Embedded Google Maps with defined service zones drive clarity on coverage.
• Testimonials Slider & Project Gallery: An Elementor carousel of client reviews and before/after images builds trust.
• Speed Optimization: Image compression, critical CSS, and lazy loading achieved a Google PageSpeed score above 90 for both mobile and desktop.

Results & Impact
The revamped site reduced load times by 60%, improved mobile UX, and increased “Free Quote” form submissions by 35% within the first month. By blending clear service navigation with strategic calls to action, the website now effectively supports Topline Roofing Pro’s lead‑generation goals.