Project Context & Objectives
Watch Technicians provides professional watch repair, servicing, and restoration for luxury and vintage timepieces. Their objectives were to:

1. Clearly present service offerings (battery replacement, full servicing, vintage restoration) with transparent pricing and process details.
2. Streamline appointment scheduling via an online booking form and location finder.
3. Build trust through technician credentials, before/after galleries, and customer testimonials.
4. Optimize for performance & SEO to rank for local and niche queries like “watch repair near me” and ensure fast, accessible browsing.

Approach & Technology

• WordPress + Elementor Pro: Chose a lightweight, professional theme and crafted custom templates for Services, About, Gallery, FAQ, and Contact pages—each designed for clarity and conversion.
• Online Booking Integration: Embedded a multi‑step booking form using Elementor Forms, capturing service type, watch brand/model, and preferred drop‑off or pickup options.
• Custom Post Types & Galleries: Created a “Service” CPT to manage each repair offering and a “Project” CPT to showcase before/after restoration images in a filterable gallery.
• Performance & SEO Tuning: Applied WP Rocket caching, CSS/JS minification, WebP image optimization, and lazy loading—achieving sub‑2 s load times. Configured Yoast SEO for optimized meta titles/descriptions, LocalBusiness schema, and Service schema to improve SERP features.

Standout Functionality & UX Highlights

• Service Overview Grid: Icon‑driven cards summarizing each repair service with direct “Book Now” CTAs.
• Before/After Restoration Gallery: Filterable gallery highlighting past projects to demonstrate craftsmanship and build credibility.
• Sticky Booking CTA: Persistent “Schedule Repair” button ensuring easy access to the booking form on all pages.
• FAQ Accordion: Collapsible sections answering common customer questions about turnaround times, warranties, and shipping instructions—reducing support inquiries.
• Mobile‑First Design: Responsive layouts, thumb‑friendly navigation, and optimized media ensure a seamless experience on smartphones.

Results & Impact

• Enhanced Engagement: Fast load times and clear service navigation increased average session duration and reduced bounce on key pages.
• Higher Booking Rates: Streamlined booking workflow and prominent CTAs delivered an estimated 30% uplift in online appointment requests.
• Local SEO Growth: Optimized content and schema positioned Watch Technicians for top local search rankings (“watch repair [city],” “luxury watch servicing”), driving qualified organic traffic.