KT – Trading LTD
As lead WordPress developer & technical SEO strategist at Upcoming Brand, I delivered KT‑Trading a streamlined B2B trading platform—building custom product catalogs, integrated RFQ forms, and performance optimizations to drive wholesale inquiries and simplify supply‑chain connections.
Project Context & Objectives
KT‑Trading, based in Finland, sources and distributes industrial components and raw materials across European markets. Their goals were to:
- Showcase product ranges (metal profiles, fasteners, industrial fittings) in a clear, filterable catalog.
- Streamline wholesale inquiries via request‑for‑quote (RFQ) forms tied to specific SKUs.
- Establish credibility through supplier certifications, client logos, and case‑study highlights.
- Optimize performance & SEO to rank for B2B search terms like “industrial fasteners Finland” and ensure rapid load times even on data‑rich pages.
Approach & Technology
- WordPress + Elementor Pro: Implemented a lightweight, professional theme and built custom post types for “Product” with taxonomies for Category, Material, and Size—displayed via Elementor’s dynamic listing widgets.
- RFQ Integration: Embedded a multi‑step Elementor Forms workflow on each product detail page, auto‑populating SKU, minimum order quantity, and contact fields to pre‑qualify leads.
- Performance & SEO Tuning: Applied WP Rocket caching, asset minification, WebP image conversion, and lazy loading—achieving sub‑2 s load times on product‑heavy pages. Configured Yoast SEO for optimized meta titles/descriptions, Product schema, and clean URL slugs (e.g.,
/products/steel‑profile‑40x40). - Trust & Compliance Elements: Displayed supplier certifications (ISO, CE) and client logo carousel in the footer to reinforce reliability.
Standout Functionality & UX Highlights
- Filterable Product Catalog: Off‑canvas filters by category, material, and dimension enabling buyers to pinpoint items quickly.
- Detailed SKU Pages: Each product page includes high‑res images, technical specs table, downloadable datasheets (PDF), and a persistent “Request a Quote” CTA.
- Case Study Teasers: Featured brief project snapshots showing successful bulk deliveries to manufacturing clients.
- Mobile‑First Design: Responsive grid layouts, thumb‑friendly filter toggles, and sticky RFQ button ensure seamless browsing for procurement managers on smartphones.
Results & Impact
- Improved Engagement: Fast load speeds and intuitive filters increased average session duration by 30% and reduced bounce on catalog pages.
- Higher Lead Conversion: Streamlined RFQ forms and visible CTAs drove a 35% uplift in wholesale inquiry submissions.
- Enhanced SEO Visibility: Structured product data and optimized on‑page SEO positioned KT‑Trading to capture competitive B2B keywords like “industrial component supplier Finland,” driving qualified traffic from purchasing teams.
